Banks are better off without a brand – at least they think so
We have written extensively about the opportunity financial institutions have to build meaningful brands to steal market share from their competitors, and some have hired us to help them....
View ArticleNew Chase CMO can put her Bank of America experience to good use
Note to new Chase Bank CMO Claire Huang: You came from Bank of America, but do not copy your former employer when you plan Chase’s future. Chase is among the market leaders in the banking industry and...
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